Implant and Invisalign patients, not just cleanings.
You're paying for clicks on Google and Meta, but the new patients who call are shopping for a $99 cleaning while the $4k implant cases and $6k Invisalign treatments - the procedures that actually grow your practice - are going to the DSO down the street with the bigger ad budget. We run patient-acquisition campaigns for dental practices, with call tracking that ties new-patient calls back to the campaign that produced them and landing pages that convert high-value procedure searches into booked consultations.
You don't have a patient problem. You have a patient-mix problem.
Most dental practices we meet aren't under-spending on ads - they're over-paying for low-value cleanings while high-value procedures go to competitors. Here's what that looks like day to day.
All cleanings, no high-value procedures
Your ads generate new-patient calls, but they're shopping for a $99 new-patient special or a cleaning. The $4k implant cases, $6k Invisalign treatments, and full-mouth reconstructions that actually drive production are going to competitors who show up for those searches.
DSOs outspending you on every keyword
Corporate dental service organizations have bigger ad budgets and dedicated marketing teams. You can't outspend them - but you can out-target them. Most DSOs run generic "dentist near me" campaigns. We run procedure-specific campaigns that reach patients with real treatment intent.
No idea which ads produced which patients
A new patient calls, books a cleaning, and maybe becomes a $20k case over two years - or maybe never comes back. You have no way to tie that first call back to the Google campaign or Meta ad that produced it, so you can't tell which spend is actually building your practice.
Agencies that don't understand dental production
Your last agency reported clicks and impressions, not production or case acceptance. They didn't know the difference between a new-patient cleaning and a full-arch implant, and they couldn't tell you which campaigns produced patients who actually accepted treatment.
Four disciplines, aimed at high-value procedures.
We don't just run your ads and hope. The same team that manages your Google and Meta campaigns also owns the tracking that measures them and the landing pages that convert them - so there's no finger-pointing when patient quality moves.
Paid advertising - Google Search & Meta
Google Search and Meta campaigns structured around your actual procedure mix - not a generic "dentist" bucket.
Explore serviceLocal SEO - map pack & Google Business Profile
Show up in the map pack when patients search "dental implants near me" or "Invisalign dentist."
Explore serviceConversion tracking - call tracking & patient attribution
Call tracking that ties every new-patient call back to the campaign that produced it - and closes the loop with your practice management software.
Explore serviceLanding page design & CRO
Procedure-specific landing pages that remove the friction between "I need a dentist" and "I booked a consultation."
Explore serviceWe also run social media and marketing strategy - but for dental practices, these four are where the fastest, most measurable impact lives. We'll tell you honestly if your situation warrants more.
The engagement - in four plain steps.
You're silently asking: 'okay, but what actually happens if I click this?' Here's the real process - not an idealized version. The first step is small and free, so you can evaluate us before committing to anything.
Free audit
We review your Google Ads and Meta accounts, your Google Business Profile, your call tracking setup (if any), and one landing page. You get a written diagnosis of what's leaking and what to fix first - whether or not you work with us. No sales deck.
Custom strategy
If the audit shows we can help, we build a procedure-specific strategy: which campaigns to restructure, what tracking to implement, which landing pages to ship. Scoped around the procedures you want to grow and the market you're competing in.
Launch
We restructure campaigns around your procedure mix, implement call tracking with practice-management integration, and ship procedure-specific landing pages. The same team that manages your ads owns the tracking and the pages - no finger-pointing.
Transparent reporting
Monthly reporting tied to production and case acceptance - not clicks and impressions. You see cost per booked consultation by procedure, revenue attribution by campaign, and exactly what we changed and why. Quarterly business review to recalibrate.
All engagements start with the free audit. If we can't help, we'll tell you in the audit - not after you've signed.
A representative result, not a dental guarantee.
We don't publish named-client case studies - most dental practices don't want their competitors to see what's working. Here's a representative composite based on typical results, with a plain note on how the approach transfers to your situation.
Summit Dental Group · Multi-doctor dental practice
Challenge
A four-location practice in a competitive metro was spending $24k/month across Google LSAs and Meta, but most new patients were shopping for a $99 cleaning. High-value procedures - implants, Invisalign - were going to the DSO down the street. No call tracking meant no way to tell which campaigns produced patients who actually accepted treatment.
Strategy
Restructure campaigns around procedure types (implants, Invisalign, emergency) instead of a generic 'dentist' bucket. Implement call tracking with practice-management integration for case-acceptance attribution. Ship procedure-specific landing pages with click-to-call and financing presentation - especially optimized for mobile after-hours searches.
Execution
Procedure-specific Google Search campaigns with competitor-conquesting targeting against local DSOs. Dynamic call tracking with new-patient scoring, integrated with the practice's management software for case-acceptance tracking. Three procedure-specific landing pages (implants, Invisalign, emergency) with before/after galleries and financing-option optimization.
Results
Note: Summit Dental Group is a representative composite based on typical results from our dental practice clients, not a single named account. Individual results vary based on market, procedure mix, and starting spend - we'll discuss your specific situation in the audit.
The dental patient-acquisition audit checklist.
A 24-point checklist you can use to self-assess your current patient-acquisition setup - Google Ads, Meta, Google Business Profile, call tracking, and landing pages. Genuinely useful whether or not you ever talk to us. No email gate beyond delivery.
- The 7 procedure-specific campaign structures that out-perform generic 'dentist' campaigns
- The 3 call-tracking setup errors that break case-acceptance attribution
- The landing-page elements that move high-value procedure traffic to call
- The Google Business Profile fields that matter for map-pack ranking
The honest answers to what you're weighing.
Shouldn't I just use the marketing service my dental supply company offers?
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Dental supply companies bundle marketing with supplies because it's profitable for them, not because it's good for you. Those programs typically run generic "dentist near me" campaigns across hundreds of practices with the same template - no procedure-specific targeting, no call tracking tied to case acceptance, and no landing pages built for implants or Invisalign. We build your own patient-acquisition engine tailored to your procedure mix, your production goals, and your local market.
What about a local marketing generalist or the company that does my website?
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A generalist can set up campaigns. But the three things that break dental marketing - no procedure-level tracking (can't tell implants from cleanings), no case-acceptance attribution (can't tell which ads produce patients who accept treatment), and landing pages that don't convert high-value procedure traffic - are exactly what a generalist can't cover. We run paid, tracking, and CRO as one team, so there's no gap between what's measured and what's optimized.
Another agency says they only do dental SEO. Why do I need paid ads and tracking too?
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Because SEO is a six-to-twelve-month play, and you need patients this month. SEO gets you into the map pack; paid ads get you the patients today. And without call tracking and case-acceptance data, neither one tells you which clicks actually became $6k Invisalign cases. Agencies that only do SEO optimize for rankings; we optimize for booked consultations across every channel that produces them.
Can't I just compete with the DSOs by spending more?
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No - and you shouldn't try. DSOs win on budget; you win on targeting and relationships. A DSO running a generic "dentist" campaign reaches everyone. A procedure-specific campaign reaching patients searching for "dental implants" or "Invisalign" reaches the people with real treatment intent - and those are the patients who build your practice. We help you win the searches that matter, not all the searches.
Start with one question.
No form yet - just tell us what's most on your mind. We'll point you to the right next step based on your answer.
What's your biggest patient-acquisition challenge right now?
Book a free dental patient audit.
We'll look at your Google and Meta accounts, your Google Business Profile, your call tracking setup, and one landing page. You'll get a written diagnosis of what's leaking and what to fix first - whether or not you work with us. No sales deck, no pressure.
The audit is a 30-minute call plus a written follow-up. We reply within two business days.
No risk to start.
The audit is free and comes with no obligation. If we propose an engagement, it starts month-to-month after the first quarter - no long-term lock-in. You own every ad account, every creative asset, and every piece of tracking we set up. If we part ways, you keep all of it and we hand over cleanly.